Wine 66

In 2000, before meeting Natale, Marcos crossed 15 countries in a 4×4 in the project ‘Images of America’, an expedition that became a TV series, print report, radio programme and book.

In 2015 he repeated the adventure, this time with Natale and his two children. The family travelled from Brazil to Ushuaia, the southernmost tip of the planet, in Argentina, and then across America to Alaska in a motorhome, in a new challenge that lasted a year and turned into three published books.

The couple have visited more than 80 countries and have extensive experience in travelling, especially by car.

To sell wines and take their products around the world, Wine 66 brings together a bit of everything the journalist and entrepreneur couple has learned over the past decades

At TV Globo, Marcos was a reporter and took on the role of sports journalism executive, as editor-in-chief, editorial director and director of events and programmes.
Today he maintains a strong relationship with Grupo Globo through the production company Imaginar Content and the entertainment channel Hey ho!, producing series and documentaries for the Globo and Globoplay channels.

Natale, besides being a partner and director of the couple’s content companies, is an interior designer and podcaster. She currently presents ‘Sou dessas’, a programme she created and directs that addresses women’s issues.

Paralympians: both have major innovative (and successful) projects on their CVs. One of the most emblematic was the case of Paralympic sport in Brazil. The couple led all the work, from the first steps, that transformed Paralympic sport into a recognised and valuable brand in the country, through an aggressive and audacious marketing and communication plan for the Brazilian Paralympic Committee, between 2004 and 2012. During this period, they also founded the Superar Institute, which has achieved the status of the largest para-sports NGO in Latin America.

Together, they have realised and managed several important and successful projects, such as swimming and canoeing world championships, TV and web programmes and series.

In Portugal, they share the management of NGroup, a group of companies operating in a wide range of sectors, such as real estate development, financial investments and content production.

In 2023, Natale and Marcos combined their experience in the business world with their passion for the world of wine. The result was the creation of Wine 66, a company that seeks excellence in wine marketing, together with a team of experts and acting innovatively.

Both believed they needed to create something out of the ordinary to succeed as wine sellers. So they adopted a list of criteria for choosing their products, partners and business avenues. Wine 66 values small and medium-sized producers, who find it difficult to market and distribute their products. The choice of labels for the Wine 66 portfolio respects the tastes of the owners and their high standards. In other words: all the wines sold by the company are invariably tasted and approved by the couple, who travel by car in search of these enological gems.

 

The first shop, in Braga, is a calling card of what Wine 66 wants to share with its customers: welcoming, simplicity, refinement, quality, truth… all at the same time and in the same atmosphere. Designed and thought out down to the last detail by the owner herself. Both are hands on, literally.

Once acquired for stock, each wine label becomes a communication asset. Teams of audiovisual professionals visit the wineries already chosen by Natale and Marcos and capture images and stories, which will be told to all customers who are interested in them. The passion and knowledge of the producers reaches the eyes and ears of those who want to consume their wine, through various communication channels. Direct marketing. Without intermediation, without filters. Natural, organic and dynamic, like the wines of Wine 66.